These unassuming quizzes may deliberately, or unwittingly, reveal your personal data to third parties like marketers or hackers. They are not necessarily as harmless as they purport to be. At worst, they are click bait, designed to lead users to other sites. At best, they reveal personal information that in the wrong hands, can be extremely damaging.
Let’s look at the memes. Unlike the third party apps, memes just appear as a post from a friend with lots of personal information on them and an invitation for you to share as well and “continue the chain”. But take a closer look; the answers being revealed are often closely related to common security questions or can provide clues for an effective spear phishing attack.
Steering ClearIf you’d like to avoid unnecessary exposure to hacking and targeted marketing, I highly recommend that you stop using Facebook, Twitter or Google to log into third party apps. Also, take a moment to review, and as necessary revoke, third party app access to your accounts. I know it’s tedious, but it is recommended that you have a separate username and a strong, long, unique password for every account. No short cuts (unless of course, you consider a password manager as a short cut, in which case, go right ahead).
Be vigilant in the protection of your privacy.
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